OUR HISTORY

2018

First Maletti Belvedere meeting

2007

80 Year Anniversary

Belvedere USA Corporation celebrates its 80 Year Anniversary. PG Professional Care Exclusive Line brands Wella and Sebastian will be sold in BSG stores but not through BSG “street organization” 27,000 salons where serviced by BSG with L’Oreal products BSG will reduce their street sales force.  

1998

Wella Corporation

In October 1998, Wella Corporation acquires all assets of Belvedere Company to form belvedere USA Corporation.

1986

Ted Cowen and Marty Holmes Visiting Schwieberdingen

1984

Perfect Design

1978

Belvedere Company

Smith Investment Company purchases Belvedere and changes the name to Belvedere Company.

1971

Art Weaver

Revlon sells the company to 16 employees, including Art Weaver, who directs the company until 1978.

1964

Revlon

Revlon purchases the company and retains ownership until 1971.

1957

Belvedere introduces first line of hydraulic chairs for salons.

1957: Eisenhower Doctrine calls for aid to Mideast countries that resist armed aggression from Communist-controlled nations. Russian launch Sputnik I, first Earth-orbiting satellite - the Space Age begins.

1946

Company renamed Belvedere Products reflecting a new line of shampoo bowls and accessories.

1946: First meeting of UN General Assembly opens in London. Winston Churchill's "Iron Curtain" speech warms of Soviet expansion. Benjamin Spock's child care classi published.

1934

Kiefer designs an unique shampoo bowl

Kiefer designs an unique shampoo bowl that incorporated a "dip" at one end of the bowl to accommodate the neck of the customer and allows their head to be positioned inside the bowl.

1927

Walter Kiefef

Belvedere Vitreous Enameling Company founded by Walter Kiefer in Belvidere, Illinois.