Salon design advice

Organizational and Strategic Changes at Belvedere-Maletti

Horst Ackermann, Principle, President and COO to retire Mar 31, 2022, making Luca Fonte Chief Operating Officer and responsible to fulfill the company’s new strategic vision.

March 28, 2022


Effective Thursday, Mar 31, 2022 Principle, President and COO, Horst Ackermann will retire from Belvedere-Maletti, leaving Luca Fonte as his replacement. Belvedere-Maletti thanks Horst for his nearly 20 years of service and is excited about the go-forward vision Luca has for the company.


“Luca knows the industry and was groomed for this role. He has already shown that he can lead this company since we started this transition while I was still in charge,” says Horst.

And while Horst will remain available for Belvedere-Maletti in a consulting capacity, as needed, he has full faith in Luca’s leadership, skillset and drive to modernize the company so it can better connect with and serve its clients.

“It is an honor for me to head such an iconic company in the beauty industry. I am privileged to start this journey with you,” says Luca. “You will shortly see changes in our product line, partnerships and marketing, which will keep Belvedere-Maletti where it deserves: the to-go destination for the beauty industry.”


A revitalized strategic vision

As a way to position the company as the go-to source for salon furnishings, Luca will be focused on shifting the brand’s perception and easing the customer’s path to checkout.


In his first 100 days, Luca’s top priorities include:

  • Stronger integration among the American and European divisions: We will continue to leverage the esteemed Belvedere name, while revitalizing our brand perception thanks to the Italian aesthetic Maletti brings to the table.
  • Move manufacturing to North America: Italian designs made in America give our customers the best of both worlds; they can also expect new products and designs from the company.
  • Modernize the company’s eCommerce capabilities: In an effort to simplify the customer journey and enhance the shopping experience, there will be a new focus on eCommerce, as well as updates to the sales organization and its channels.
  • Greater focus on marketing and strategic partnerships: We are excited to put our best foot forward in the marketplace and reintroduce prospective clients to the modernized Belvedere-Maletti brand.


For those interested in following along, we encourage you to do so on our website, Facebook and Instagram. Additionally, questions can be directed to Luca via the contact details below.



Luca Fonte